|ames Rainbow with a BFA in Acting from his native North Carolina University at Chapel Hill; came to New York City to pursue Theater. But within two years through a twist of fate, he found himself designing flowers in an upscale shop.
It wasn't long before James formed his own business, designing arrangements for the Daytime Drama As the World Turns. Soon his client roster expanded: Guiding Light, Spin City, CBS This Morning, and The Joan Rivers Show are a few of his TV credits.
As CEO of the business, James Rainbow is a member of SDSA - Set Decorators' Society of America and NATAS - National Academy of Television Arts & Sciences. In 1990 James received Honors from the academy for Outstanding Achievement in Art Direction/Set Decoration/Scenic Design for a Drama Series for his work on As the World Turns.
2002 marks the Sixteenth anniversary for his company.